The popularity of colored inks reflects their role as a social tool.
In the niche market of stationery, colored fountain pen ink are transcending their traditional role as writing tools to become a “social currency” of the new era. Leading stationery brands have keenly seized this trend—not only racing to expand their colored ink product lines but also leveraging platforms like TikTok to build viral marketing ecosystems. Through these efforts, colored inks are being elevated from functional products to cultural icons.
The core consumer base for colored fountain pen ink is dominated by Gen Z (post-00s), with over 80% being female users. They actively share ink swatches, calligraphy works, and bullet journal creations on platforms like Little Red Book and QQ Zone, turning fountain pen ink bottle designs into an extension of personal aesthetics. These platforms also serve as social hubs where enthusiasts connect over shared interests. Some high schoolers have even monetized their passion—earning hundreds of yuan monthly by reselling vintage inks or offering handwritten love letter services.
The social dynamics have given rise to a “collectible economy” around colored inks
On Chinese secondhand platforms like Xianyu and Zhuanzhuan, limited-edition ink bottles and niche-colored inks have become highly sought-after commodities. Some thumb-sized fountain pen bottle ink even fetch hundreds of yuan in resale markets. Stationery brands have capitalized on this trend by launching “mystery box inks” and “seasonal limited editions,” transforming simple purchases into rituals of community belonging.
As a National High-Tech Enterprise, OBOOC maintains a dedicated R&D team capable of creating custom ink formulations to meet clients’ specific color requirements.
Contemporary fountain pen ink users favor understated Morandi colors with delicate, low-saturation tones.
Some colors of colored ink that were popular among the post-90s generation have now “faded out of fashion”, such as some overly shiny colors are no longer popular, and some colors with gold powder are no longer popular. Today, the post-00s generation likes colors with slightly lower saturation, and they pay more attention to environmental protection and the ingredients of colored ink.
OBOOC fountain pen ink’s non-carbon formula prevents clogging for smooth writing, gaining strong market praise.
1.Extensive Color Range: In addition to our classic 24 shades, OBOOC offer custom color formulation services. Each hue delivers rich pigmentation and exceptional color saturation for truly distinctive writing experiences.
2. Quick-Drying Technology: Our advanced formula ensures ink dries instantly after writing, preventing smudging or feathering on paper. Even accidental touches won’t smear your work, keeping every page neat and legible.
3.Non-Carbon Formula: Healthy and eco-friendly with no odor, featuring nano-scale particles that prevent clogging, ensure smooth writing, and maintain PH neutrality to protect pen nibs from damage.
Post time: Apr-28-2025